The concept of hell was another key blocker with 25% stating that the idea of a loving God who allowed people to go to hell, stopped them from engaging with Christianity.
We need to challenge the tradition view of hell:
“Sometimes when the text says something that goes against our moral conscience, our conscience is mistaken and we need to rethink issues. Sometimes however our conscience, which is created by God, is alerting us to the fact we have misread the text. Christian apologists need to be faithful both to the text, but they also must take seriously the intellectual objections people raise. Our conscience is fallible and but so are our theological traditions. Anhilationism, I think, shows some promise as a way of doing both. ” from 2011 CIANZ conference talk by Matthew Flannagan.